For better or worse, the Roland TR-808 drum machine is responsible for innumerable hits, from the origins of hip-hop in the 1980s to its current status as the bedrock of trap music. Even Kanye West fell in love with the machine to the extent that he used it on every track of 808s & Heartbreak. With such impact in mind, the creative marketing agency Neely & Daughters used the TR-808 as the inspiration for their prototype of a customized adidas sneaker.
Images of these Roland TR-808 inspired Adidas running shoes have been blowing up on social media over the last few years. The 808 color scheme looks pretty cool, and the shoes even have built-in beat-making circuitry, as well as a USB port, Wi-Fi, and Bluetooth built-in.
But – unfortunately – you can’t buy them. Here’s why….It’s a PROTOTYPE.
Currently, there aren’t any plans for the Neely Air to hit the production line, but that might change if demand is high enough.