"The Life", a soulful, lyrical street record, is produced by G-Unit's Ky Miller, who is responsible for such hits as 50 Cent's "Nah Nah Nah", G-Unit's "Casualties of War" and Mobb Deep's "Put Em In Their Place", and features G&D artist MacGuyver on the hook.
The video, shot and directed by Julian Alexander, follows Born as he makes his rounds through DC, Maryland and Virginia signing endorsement agreements with the intensely popular local brewery DC-Brau, and Virginia based streetwear company Industry Made. Born is shown sporting a Challenger watch from his sponsor, UK-based watch company Kennett, as well as 3 different pairs of shoes from his longitme sponsor Heyday Footwear. Joe DiMaria, owner of XS-Blast Energy Mixer is also shown giving Born an H2 Hummer.
According to Born, he wanted "to show love and bring attention to the companies who have shown me love in my career so far. These are great brands that believe in me and I honestly believe in them, so I wanted the world to know." The video also features clips from the neighborhood on Montgomery County's infamous Bel Pre Road where Born spent his childhood and early teenage years. "I wanted to show people where I came from and where I am now and where I'm going." - Born
"The Life" is the first street single in Born I Music's Game of Thrones single series, leading up to the release of his album "King of Kings". It is available for free download here: http://soundcloud.com/bornimusic/the-life
"The Life" written by Born I Music and MacGuyver, produced by Ky Miller and Presented by G&D-NewSinatra LLC & Monomental Music Group.
Born I Music's EPK: http://bornimusic.com/epk
Born I Music online: